It seems that although you have packed the images into the resource file, you haven't actually sent those resources to the watch. To do so, you will have to run:
python compileandload.py –r –d aa:aa:aa:aa:aa:aa
where aa:aa:aa:aa:aa:aa is the bd address.
The above command assumes the resource file in the resource folder in pulse_sdk. If this isn't the case, you will have to specify the address of the resource file:
python compileandload.py –r –f PATH –d aa:aa:aa:aa:aa:aa
where PATH is the path.