My watch seems to be stuck in a reset loop.

10. "Loading..."
20. "Bluetooth didn't come up. Rebooting..."
30. GoTo 10

I've tried holding down the button (which, btw, feels very stiff) for 20ish seconds at various points in this loop to no discernible effect. =[

Next steps?

Sounds like your watch is experiencing some Bluetooth woes. Please email [email protected] and I'll help you figure it out!

I had the same problem. It occurred after I uploaded a bad resource file or app as far as I can tell -- although it's fine in the sim. The app was behaving badly, and I couldn't talk to the watch via bluetooth. Rebooting did nothing, and almost always included a "Bluetooth didn't come up" message followed by a picture of an unhappy watch face and "0000bbbb" underneath it. Also, it didn't seem to be removing my fail-code from the memory.

I must have rebooted it a good twenty times before I was FINALLY able to reconnect. No idea why.