OK, I was on the same carriage as you this morning. Got the phone on the mail, and all happily connected it to charge the battery and assumed that at least I would be able to see the time

Anyway, after taking a look at the quick guide, I soon realized that this watch requires some knowledge on setting up your computer to be able to compile, upload and something showing on it. That being said, here is a list of things you must do beforehand:
- Get python working on your computer.
- Make sure you have the bluetooth stack installed on your computer.
- Pair the watch with your computer, taking note of the watch's Bluetooth MAC address.
- Once those two are working, you need to run the L2CAPServer to communicate via Bluetooth with the watch.
- Running the compileandupload.py script, whatever example you copy to the src folder on the SDK gets uploaded to the watch.
You shall see your phone go into a loading mode and getting the data. Once it finishes uploading the code, it will automatically reboot and you shall see whatever you uploaded.
In conclusion, you really need to spend time and understand what is going on. It is definitely not for everyone!
Best of luck,